iCounsel.org is your source for personal counseling, suggestions and advice from experts about all matters related to advertising, marketing and promotions. If you need help with anything about promoting a small business, marketing products and services or advertising your company, just submit your question to the friendly counselors at iCounsel.org. Get expert advice to help you with:
- Preparing for your ad campaign, including research and cost analysis for radio spots, television ads (TV) and other broadcast media advertising; billboards, signage and other display media; newspapers, magazines, trade publications or other print media options; Internet marketing (web-based promotions for the World Wide Web); press releases; fundraisers; negotiations or any other promotional, marketing or advertising activity.
- Discovering sources for free or inexpensive advertising, including classified ads, Internet advertising, and hidden advertising venues. How to effectively advertise locally, regionally, nationally and internationally.
- Information about print media, printing graphics and graphic design, logos, effective use of white space, layout, formats, ratios and rates, desktop publishing, copy writing (AIDA), RGB, CYMK, spot color, full-bleed and other print-media terms and definitions. Get solid information on how to best prepare company literature, such as business cards, flyers, brochures, pamphlets and more.
- Internet advertising - banner ads, classified and display ads, costs and ratios (CPM, impressions, etc.) reciprocal links, feeder pages, entry pages, gateway pages, affiliate and partner programs, ezines, opt-in mailing lists and other web-based marketing information.
- Special information about getting listed and placing high on the search engines, including the understanding of ranking and relevancy, spidering, indexing, queries, results, the differences between search directories and search engines . . . and more.
- Deep research, methods, procedures, tips, tricks and techniques for motivating buyers and sellers -- fear of loss, hope of gain, the AIDA method, slogans and other expert advice on closing the deal and working with the buying and selling market of products and services.
- An experienced support network for insider information on advertising, promotion and marketing. Let one of our counselors with experience in advertising, marketing and/or promotion answer your difficult questions. With specialists in the fields of marketing, fundraising, public relations, print, broadcast and display media advertising, promotional projects and more, our specialists can provide knowledge and insight into all areas of consumer advertising, promotion and marketing.
- Get answers to virtually anything about advertising, promotion and marketing, and other areas of promotional value.
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